Factors Affecting Trust in Market Research Relationships

نویسندگان

  • Christine Moorman
  • Rohit Deshpandé
  • Rohit Deshpande
  • Gerald Zaltman
چکیده

JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected].. American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Assessing and Prioritizing the Factors Affecting the Patient's Trust in the Physician from the Point of View of Experts in Ilam University of Medical Sciences in 2018 with the Combined Approach of DEMATEL and ANP

Introduction and Aim: The doctor-patient relationship is built largely on trust. It is in the shadow of trust that the patient can safely transfer all necessary information to the physician, which makes it possible to diagnose and treat medical treatment. The aim of the present study is to identify, prioritize and determine the causal relationships of factors affecting the patient's confidence ...

متن کامل

A Model for E-banking Trust In Iran’s Banking Industry

One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a ...

متن کامل

Social trust and social factors affecting it among the students

Abstract: Social confidence is a form of social relationships that means social interaction and action of all people of the society in all political, economic and cultural social different fields. The aim of this study is the sociology survey of students’ social confidence in two teacher training centers (TTC) of Shaheed Sharafat and Bahonar in Tehran and its effective social factors. The s...

متن کامل

Evaluation and Assessment in Software Engineering Trust in Software Outsourcing Relationships: An Analysis of Vietnamese Practitioners’ Views

Trust is considered one of the most important factors for successfully managing software outsourcing relationships. However, there is lack of research into factors that are considered important in establishing and maintaining trust between clients and vendors. The goal of this research is to gain an understanding of vendors’ perceptions of the importance of factors that are critical to the esta...

متن کامل

Perceived risks and customer needs of geographical accessibility in electronic commerce

Customer needs of geographical accessibility still plays an important role in electronic commerce, though the extent to which it does so varies according to the characteristics of products, services and the market strategies of firms. In this study, factors affecting customer needs of geographical accessibility and their structural relationships were investigated through a customer survey and s...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2007